A Wired Fa
mily started a new episodic series titled: The Silent Experiment. We document how evolving social media technologies are silently using psychotechnology on children and adults to quench the thirst of Silicon Valley for our attention. Given the issues with teen depression, anxiety, and sleep deprivation, we must ask ourselves if technology is playing a role. Moreover, why are kids hooked on the devices we placed in their hands.

Our first interview is with William Ammerman, author of the book THE INVISIBLE BRAND, Marketing in the age of automation, big data, and machine learning.