Over the last month or so, I’ve heard comments from students concerning the app, BeReal. Although I was aware of the program following its 2019 launch in France, it got very little traction in the United States.
However, since early 2022, its growth has been steady among teens and teens. As of September, it had 50 million users, 10 million of which are daily “BeRealers.”
Below is the interview that we did with Kathryn Robinson for Local12 in Cincinnati.
Also, BUSINESS INSIDER writer Charissa Cheong, does an excellent job reporting on her introduction to BeReal and her subsequent use of the app.
https://www.insider.com/what-is-bereal-app-how-does-it-work-2022-4
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